Digital white noise

The terms of service were very clear. The website (“WEBSITE”) was free to use by anyone, on condition that they posted a link to it every now and again. Not too often, but not too infrequently either. There was a balance to these things, and the trick was to time the mandatory posts just right

As predicted, this generated a lot of buzz around and about the site, especially as the big influencers got to posting. So much buzz, in fact, that other sites caught on and implemented their own version of this condition, so as to cash in on the increased attention. The attention economy is a thing, after all

Soon, just about every website had included this clause somewhere. This, predictably lead to a lot of people posting links with very low enthusiasm very often. For a while, there seemed to be nothing other than these links dominating the timelines across several social media, a veritable flood of spam for things everyone was already aware of or actively using. A very unpleasant situation indeed

Then, through some unspecified magic of spontaneous social organization, it was decided that the 13th and 27th of each month would be Link Posting Day, where everyone algorithmically posted everything they were obliged to post. At a certain predetermined time, the links flooded every timeline there ever was, and then everything continued as if nothing had happened. A big ol’ reset button of socially mediated white noise

Just as intended

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