The bottom line

They were, unequivocally, backed into a corner. Some would equivocate and say a more apt metaphor was that they were about to go careening of a cliff, but that implied the possibility of stopping. Which, after today’s announcement, was the one thing they could not do. They had explicitly promised not to do it, ever

Thing is. Being a massive global social network imposes certain limits to growth. There are only so many people in the world, and the recent proclamation to become ever larger and expand forever – well, the maths didn’t check out. Eventually, the world would run out of people, and then the company – solely and completely geared towards eternal expansion – would fall apart


Thus, the discovery of an alien civilization with the capacity to communicate with humanity came as a big boon. To be sure, it was a momentous occasion in the grand history of humanity and its place in the universe, but – more importantly – it also meant that the company could keep expanding, and would thus survive

Which was the most important thing. No two ways about it

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