Market appeal on a mass scale

In an effort to find an empirical basis for the liberal subject acting primarily using their rational faculties whenever possible, the scientists turned to social media. The methodological reasons for this were primarily access and numbers: seldom before in human history had there been so much voluntary discourse available for systematic study. If nothing else, it was a low-hanging fruit, and thus a scientific box worthy of checking off before moving on to other concerns

What the scientists found was that almost no one acted in the manner predicted by liberal or economic theory, and that the few who did were not members of human society worthy of emulation. In fact, those persons were not only rare, but produced what, according to the metric, amounted to bad content. The more the scientists dug in, the more they started to question why so many societal institutions operated on the assumption that this is how people act in the world. The sheer amount of empirical evidence to the contrary would buck even the most devout of rationalists, not to mention those bent on hard empiricism

Needless to say, the scientists wisely kept these findings to themselves, and produced yet another writ on the Jungian collective unconscious, thus endeavoring not to rock the boat too much. The classical liberal rational subject could only take so much scrutiny at a time, and would thus live to see another day

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